Advertising Materials

What Do I Need To Succeed?

This is the million dollar question. Advertising materials are more than just a team of individuals; these individuals must generate revenue.

     Amongst the Wolves, become a Beast. The market will eat you then spit you out, so don't wait for the competitors to beat you to the punch; new, creative, and original ideas, and are of constant demand from clients and consumers. Marketers must consider the constant change within the market and target audience. Advertising Materials are much more than an artist with a direction; advertising materials include the motivation and dedication to a brand or company. Advertising Materials include commitment and responsibility, no matter the outcome; weather it generates a profit or create the downfall to an empire. I could go in depth, and explain the process of the promotional mix, client briefs, media planning, project management, etc., but I wanted to, first, explain the position of a Marketer. When creating an advertising campaign, you must always appeal to your target audience; as a marketer, you will always have a target audience and a client, whom is also, another type of audience. You must appeal to both crowds, with very different directions.

Client- Advertising Materials include: Concept, as well as, budget, demographics of target audience, break down of the Promotional Mix with pretty graphs and colorful charts, and a means to measure the results.

Target Audience-Advertising Materials include a concept as well as a creative incentive to buy. So advertising materials is not a list of things needed to be checked off. A person must possess the right character and ambition in order to obtain PROPER ADVERTISING MATERIALS. Advertising Materials